As Recession Fears Grow, Secret World App Focuses on Small Local Ways to Earn

Secret World app shows a nearby paid task in DUMBO, Brooklyn, where users can discover small local jobs and creator opportunities.

Professional portrait of Kaixiong Zhang, founder of Secret World app, wearing a navy Louis Vuitton suit and lavender tie.

A creator reviews product photos with an independent jewelry seller, showing how small creator jobs can help local sellers and businesses.
Secret World app says small local tasks can help creators, hustlers and everyday people find flexible ways to earn during uncertain economic times.
Secret World app is a local microtask and opportunity network where people, creators and businesses can post small jobs and discover work happening around them.
The company says it is paying closer attention to smaller types of work because many of these jobs never reach a traditional job board.
A restaurant may need somebody to film one short video.
A store may need product photos.
A creator may need somebody to hold a camera for 20 minutes.
An event may need two extra people for a few hours.
Someone may need help moving boxes, picking something up or handing out flyers.
These jobs may be small, but they are still work.
Recession Concerns Are Changing How Some People Look at Work
When people become worried about a recession, many start looking for additional ways to earn without necessarily taking on another full-time job.
Online discussions already show people looking for work that can fit into shorter periods of time.
In one Reddit discussion, a user asked about legitimate Microtasks that could be completed in 20- to 30-minute periods because they only had a few free hours each week.
The person mentioned work such as transcription, data cleanup, testing and other short tasks.
Secret World app says this type of demand is one reason it believes smaller jobs deserve more attention.
Some work may take five minutes.
Some may take 30 minutes.
Other jobs may take an afternoon.
The company is not presenting microjobs as a replacement for traditional employment. Instead, it sees them as another type of work that can exist alongside full-time jobs, freelance work and other ways of earning.
Small Businesses Still Have Work That Needs to Be Done
Small businesses can also have short-term needs even when they are not ready to hire another employee.
Data from the National Federation of Independent Business has continued to show that many small-business owners report job openings they have difficulty filling.
For some businesses, the need may not always require a permanent position.
A restaurant might need someone for one evening.
A boutique might need somebody to photograph new products.
A gym may need temporary help during an event.
A retailer may need help organizing inventory.
These are examples of Local Jobs that can be difficult to classify because they may be too short to become normal job listings.
Secret World app says its goal is to make more of these temporary needs visible when they are happening.
Many Microjobs Already Exist Inside the Creator Economy
The company is also looking at the Creator Economy as an area where small jobs are already common.
Creator work is often associated with influencers and large sponsorships, but creating content usually involves many smaller tasks.
Someone may film.
Someone may take photographs.
Someone may edit.
Someone may model a product.
Someone may help with lighting.
Someone may assist during a livestream.
Sometimes a creator may simply need another person behind the camera for 15 minutes.
Goldman Sachs Research has reported that brand-direct deals are the largest source of income for creators in the survey data it analyzed.
That relationship between businesses and creators is one reason Secret World app includes creators as part of its local opportunity network.
A restaurant may need one creator to make a video.
A clothing business may need somebody to photograph several products.
A creator who accepts one project may then need another creator to help complete it.
Secret World app says these smaller pieces of work are often part of the Creator Economy even when they never become large contracts.
Some Jobs Are Too Small for Traditional Platforms
Secret World app says one of the problems with very small jobs is that they are often handled through private messages, group chats and word of mouth.
Someone may post on social media asking if anybody can film something that afternoon.
A business owner may ask friends if they know a photographer.
A creator may message another creator asking for help with a shoot.
The company wants to give these requests another place to be seen.
Examples of small jobs can include product photography, filming short videos, helping with an event, carrying equipment, setting up a Pop-Up, handing out flyers, editing short clips, running errands and helping with temporary work.
The size and length of these jobs can vary.
Some may pay only a small amount.
Others may lead to additional work later.
One Small Job Can Lead to Another
Secret World app says another reason it is interested in microjobs is that short projects can sometimes create longer working relationships.
A photographer may complete one project for a business and be contacted again later.
A creator may make one video for a restaurant and return for another project.
Someone helping during an event may meet another person who needs help in the future.
The first job may be small, but the connection created through it can continue.
This is part of a broader idea Secret World app calls “Script Your Future.”
The company uses the phrase to describe the idea that larger outcomes can sometimes begin with smaller actions.
A person looking for more work may start with one small project.
A creator looking for more clients may first need one business willing to give them an opportunity.
A business looking for more customers may first need somebody to help make a piece of content.
The company says these smaller moments are often difficult to see because they are spread across different platforms and personal networks.
“When people are worried about money, even a small job can matter,” said Kaixiong Zhang, founder of Secret World app. “Sometimes the job is only a few minutes, but it can still introduce you to another person or another opportunity.”
Secret World app says it will continue developing its network around Microtasks, the Creator Economy and Local Jobs as more people look for flexible ways to work and earn.
Secret World app is a local microtask and opportunity network where people, creators and businesses can post small jobs, discover nearby work and connect around opportunities happening around them.
Website: secretworld.ai
Ari Bernstein
Recession Times of East Coast
+1 929-655-9348
email us here
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