Subaru of Spartanburg opens updated dealership under new ownership

Subaru of Spartanburg marked the grand opening of its expanded facility on Aug. 13 in Spartanburg, S.C., after transitioning from Vic Bailey Subaru under new ownership. The event highlights a modernization effort built around customer experience while preserving the dealership’s more than 50-year presence in the Upstate.

Why it matters: - Subaru of Spartanburg is trying to pair a refreshed retail experience with a long local legacy in Spartanburg. - The dealership’s reopening underscores continued investment in the Upstate auto market and the customer experience. - The move also signals how Hudson Automotive Group is expanding its footprint while keeping community ties visible.

What happened: - Subaru of Spartanburg held a grand opening on Aug. 13 for its newly updated and expanded dealership in Spartanburg, S.C. - The event welcomed customers, community members, local leaders and partners. - The dealership opened its new chapter after transitioning from Vic Bailey Subaru to Subaru of Spartanburg under new ownership. - The dealership has served the Spartanburg area since 1969.

The details: - General Manager Heath McPherson said the reopening was about honoring the dealership’s history while building its future. - The grand opening included a ribbon-cutting ceremony, food and beverages, giveaways and a scavenger hunt. - Attendees also saw vehicle displays, a Subaru Motorsports car and appearances by Subie Squatch. - The event gave guests a chance to tour the new facility and meet the Subaru of Spartanburg team. - Subaru of Spartanburg highlighted support for the Spartanburg Humane Society as part of its local community involvement. - Subaru of Spartanburg is part of Hudson Automotive Group, a third-generation, family-owned auto group. - Hudson Automotive Group was founded in 1948 and now has more than 60 dealerships and more than 4,000 employees across seven states. - Subaru of Spartanburg was recognized as a J.D. Power 2024 Dealer of Excellence for Customer Sales Experience, an honor awarded to Spartanburg Imports. - The dealership now offers new, pre-owned and Certified Pre-Owned vehicles, certified service, financing and a complimentary Exclusive Lifetime Warranty on new Subaru vehicles.

Between the lines: - The event was not just a celebration. It was also a brand reset meant to preserve customer loyalty during an ownership change. - Keeping the dealership’s community-focused message front and center suggests Hudson Automotive Group sees local identity as part of the value proposition. - The J.D. Power recognition gives the dealership a credibility boost as it markets its upgraded facility and services.

What's next: - Subaru of Spartanburg is expected to keep promoting its updated facility and expanded customer offerings in the Upstate. - Hudson Automotive Group says it will continue investing in customer experience and automotive retail across its network. - The dealership’s community partnerships and service model appear positioned to remain part of its long-term strategy.

The bottom line: - Subaru of Spartanburg’s grand opening marks a new ownership era, but the message is continuity: modernize the store, keep the local roots.